The Mad King of Juice: Inside the Dysfunctional Origins of Juicero

Juicero began in secret. The startup, a sort of Keurig for cold-pressed plant-water—which made headlines for the $120 million in venture capital it secured from the likes of Google and Kleiner-Perkins between 2013 and 2015, and again when it announced its wi-fi-connected countertop appliance would cost a jaw-dropping…

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